Must Read

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin

Seeking Wisdom: From Darwin to Munger by Peter Bevelin

Poor Charlie’s Almanack by Peter Kaufman

Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow

Thinking, Fast and Slow by Daniel Kahneman

Principles by Ray Dalio

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Other Recommended Books

Atomic Habits: Tiny Changes, Remarkable Results by James Clear

Musashi by Eiji Yoshikawa

Made in America: My Story by Sam Walton

Genghis Khan and the Making of the Modern World by Jack Weatherford

Good to Great: Why Some Companies Make the Leap…and Others Don’t by Jim Collins

Tools of Titans by Tim Ferris

Einstein: His Life and Universe by Walter Isaacson

The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance by Timothy Gallwey

The Intelligent Investor by Benjamin Graham

MONEY Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins

The Laws of Human Nature by Robert Greene

The 33 Strategies of War by Robert Greene

Odyssey: Pepsi to Apple by John Sculley and John A. Bryne

Algorithms to Live By: The Computer Science of Human Decisions by Brian Christian and Tom Griffiths

The Formula: The Universal Laws of Success by Albert-Laszlo Barabasi

A Few Lessons from Sherlock Holmes by Peter Bevelin

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

Against the Gods: The Remarkable Story of Risk by Peter L. Bernstein

Tribe of Mentors: Short Life Advice from the Best in the World by Tim Ferris

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein

Zero to One by Peter Thiel

The Most Important Thing: Uncommon Sense for the Thoughtful Investor by Howard Marks

The Art of Learning: An Inner Journey to Optimal Performance by Josh Waitzkin

Zen and the Art of Motorcycle Maintenance: An Inquiry into Values by Robert M. Pirsig

Range: Why Generalists Triumph in a Specialized World by David Epstein

Working: Researching, Interviewing, Writing by Robert A. Caro

The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success by William Thorndike

The Prize: The Epic Quest for Oil, Money, and Power by Daniel Yergin

Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke

Leonardo Da Vinci by Walter Isaacson

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

The 50th Law by Robert Greene

Mastery by Robert Greene

Superforecasting: The Art and Science of Prediction Philip E. Tetlock and Dan Gardner

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Mastering the Market Cycle: Getting the Odds on Your Side by Howard Marks

How to Win Friends & Influence People by Dale Carnegie

Mindset: The New Psychology of Success by Carol S. Dweck

Lend Me Your Ears: Great Speeches in History by William Safire

Resilience: Hard-Won Wisdom for Living a Better Life by Eric Greitens

Benjamin Franklin: An American Life by Walter Isaacson

Tribes: We Need You to Lead Us by Seth Godin

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bahcall

Influence: The Psychology of Persuasion by Robert Cialdini

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All by Seth Godin

The 48 Laws of Power by Robert Greene

Contagious: Why Things Catch On by Jonah Berger

Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work by Steven Kotler and Jamie Wheal

The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle

Strategy by Lawrence Freedman

How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams

Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer

Thomas Jefferson: The Art of Power by Jon Meacham

The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

Anything You Want by Derek Sivers

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

When: The Scientific Secrets of Perfect Timing by Daniel H. Pink

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

Born Standing Up: A Comic’s Life by Steve Martin

On Writing: A Memoir of the Craft by Stephen King

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Edward O. Thorp

Theodore Rex by Edmund Morris

Charlie Munger: The Complete Investor by Tren Griffin

Psychology of Intelligence Analysis by Richards J. Heuer, Jr.

Art of Doing Science and Engineering: Learning to Learn by Richard W. Hamming

Walt Disney by Neal Gabler

Open by Andre Agassi

Andrew Carnegie by David Nasaw

When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man by Jerry Weintraub

Unbroken: A World War II Story of Survival, Resilience, and Redemption by Lauren Hillenbrand

Origins of Genius: Darwinian Perspectives on Creativity by Dean Keith Simonton

HBR’s 10 Must Reads On Strategy by Harvard Business Review

The Winner Within: A Life Plan for Team Players by Pat Riley

The Carolina Way: Leadership Lessons from a Life in Coaching by Dean Smith

The Personal MBA: Master the Art of Business by Josh Kaufman

Chaos: Making a New Science by James Gleick

Genius: The Life and Science of Richard Feynman by James Gleick

“Surely You’re Joking, Mr. Feynman!”: Adventures of a Curious Character by Richard Feynman

Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter

Skin in the Game: Hidden Asymmetries in Daily Life by Nassim Nicholas Taleb

Impro: Improvisation and the Theatre by Keith Johnstone

What Every Body Is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People by Joe Navarro

Effortless Mastery: Liberating the Master Musician Within by Kenny Werner

How to Lie with Statistics by Darrell Huff

The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh

Diaminds: Decoding the Mental Habits of Successful Thinkers by Mihnea Moldoveanu and Roger L. Martin

The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution by Gregory Zuckerman

Tap Dancing to Work: Warren Buffett on Practically Everything by Carol J. Loomis

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger

What It Takes: Lessons in the Pursuit of Excellence by Stephen A. Schwarzman

High Output Management by Andrew S. Grove

Organizing Genius: The Secrets of Creative Collaboration by Warren Bennis and Patricia Ward Biederman

The Dream Machine by M. Mitchell Waldrop

The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker

Finite and Infinite Games by James P. Carse

The Rise of Theodore Roosevelt by Edmund Morris

Think and Grow Rich by Napoleon Hill

Hooked: How to Build Habit-Forming Products by Nir Eyal

American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road by Nick Bilton

How Life Imitates Chess: Making the Right Moves, from the Board to the Boardroom by Garry Kasparov

Ogilvy on Advertising by David Ogilvy

Cosmos: Possible Worlds by Ann Druyan

Xenophon’s Cyrus the Great: The Arts of Leadership and War

Churchill: Walking with Destiny

Fred Schwed’s Where are the Customers’ Yachts?

Leadership: In Turbulent Times

The Money Game

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