EVERYONE, it seems, is in need of a strategy. That is why Sean was thrilled to talk with today’s guest Sir Lawrence Freedman.

Freedman is author of Strategy: A History, where he captures the vast history of strategic thinking in this consistently engaging and insightful account of how strategy came to pervade every aspect of our lives!

In his behemoth of a book Freedman gives a brilliant overview of the most prominent strategic theories in history, from David’s use of deception against Goliath to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on the strategic planning process.

If you want to learn more about some of the most impactful strategist throughout history such as the Greeks, Sun Tzu, Machiavelli then keep listening!

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Intro/Outro music by Justin Great- http://justingreat.com/

Audio Engineer- Brian Lapres