Gridiron Genius: A Master Class in Building Teams and Winning at the Highest Level
Michael Lombardi and Bill Belichick

1 THE ORGANIZATION CULTURE BEATS EVERYTHING Champions behave like champions before they’re champions. —BILL WALSH

Bill Walsh’s formula, what he called his Standard of Performance: an exacting plan for constructing and maintaining the culture and organizational DNA behind the perfect football franchise.
His obsession with perfection meant he constantly pushed his people, regardless of experience or position in the organization, to learn more. 
He was naturally curious, always searching for ways to fix his team or just better accomplish the simplest task, and he...