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Decoding Greatness by Dr. Ron Friedman 

Key Takeaways 

Identify the models you can Deconstruct, Analyze, and Reproduce. 
You can copy others' work backwards to extract a wide range of lessons. 
Don’t limit your focus to a particular domain or genre, sample a wide range of fields/people/industries. Studying a wide range and having a broad spectrum of influences will sensitize you to the subtle differences between genres, help develop and refine your “palate”/ intuition and expose you to more ideas to spark creativity. 
Venture outside your field for influences. Read, watch, talk, connect from disparate genres to produce more original work. 
Your unique style will not com...

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