BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company
By Jim Collins and Bill Lazier

What Is a Great Company? We define a great company as one that meets the following four criteria:
Performance

A great company generates enough cash flow (through highly profitable operations) to be self-sustaining; it also has a solid track record of meeting other objectives set by its leaders and owners. Although it has ups and downs—and perhaps even some dire times—a great company always recovers and eventually regains high performance.

Impact

A great company plays a significant leadership role in shaping its industry. It isn’t necessarily th...