Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen By Zoe Chance

Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen By Zoe Chance
 

“Real influence isn’t about transactions; it’s about transformation.”

 

The bedrock principle of influencing behavior is this: People tend to take the path of least resistance. Ease is the single best predictor of behavior. Better than motivation, intentions, price, quality, or satisfaction. 

 

If you’re trying to influence someone to do something that feels really big, it can help to start small. Every journey starts with a baby step. How can you make the first step as close as possible to effortless for everyone— including you? How do yo...