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#285 Zoe Chance- Mastering Influence & Persuasion

Zoe Chance is a Harvard-trained behavioral scientist who draws on groundbreaking research in behavioral economics, neuroscience, and psychology. On this episode Zoe...
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#244 Robert Cialdini – Mastering the Seven Principles of Influence and Persuasion

Today’s guest is Dr. Robert Cialdini, who’s foundational book Influence is one of the most influential business and psychology books of all time, selling over...
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#121 Susan Cain – Author of Quiet: The Power of Introverts in a World That Can’t Stop Talking

Susan Cain is a former corporate lawyer and negotiations consultant — and a self-described introvert. At least one-third of the people we...
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#120 Jonah Berger – The Hidden Forces that Shape Behavior

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch...
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