Today’s guest is Dr. Robert Cialdini, who’s foundational book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide and one Sean has said is one of the most important books he’s ever read! Dr. Cialdini is out with a new, fully updated edition, Influence – Revised and Expanded: The Psychology of Persuasion 

Dr. Cialdini is also the author of Pre-Suasion and the seminal expert in the fields of influence and persuasion.  In Influence, He breaks down the 7 universal principles of influence, so if you want to be the first to learn what those are keep listening!

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